Introduction

Exzellent Marketing & Vertrieb, a sales agency, required a modern and flexible landing page. After evaluating pre-built solutions and custom development, we opted for the latter due to the need for high flexibility and individuality. I collaborated closely with the client through multiple iterations to create the content, concept, and design.

Technology and Implementation

Custom Development with Astro

To meet the requirements for SEO optimization and dynamic content, I chose the Astro framework. Astro combines static generation with islands architecture, where interactive components are loaded on-demand. This architecture allows for fast initial page loads, significantly boosting performance and SEO scores.

Responsive-First Design

Given the high mobile user base, we developed the landing page with a responsive-first approach. A separate desktop version was developed afterward. Due to the low tablet user percentage, tablet support was implemented through fluid layouts derived from the mobile and desktop versions.

Accessibility Focus (WCAG)

Ensuring that the site was accessible was another key priority. The page was designed with high-contrast elements and utilized alt tags and aria tags to make it barrier-free for users with disabilities.

Achieving Perfect SEO

By optimizing the page’s structure and using Astro’s performance benefits, we achieved a perfect SEO score of 100 points. The combination of fast load times, responsive design, and dynamic content ensured a top-performing site.

Hosting and GDPR Compliance

We hosted the landing page on Netlify, which was ideal for integrating Astro and handling dynamic forms needed for job applications. Ensuring GDPR compliance for user data collection was essential, and I worked closely with the company’s data protection officer to ensure the system met privacy requirements.

Conclusion

The custom-built landing page met the client’s needs for flexibility, dynamic content, and SEO optimization. By leveraging Astro and focusing on responsive and accessible design, the page performs excellently in terms of both usability and search engine rankings.

Feel free to visit the website under: exzellent-marketing.de